This is a cover article of this month’s The Atlantic. It’s looong but very well researched and argumentative. I don’t agree with all points and find some a bit silly, but it does have other very compelling evidence throughout.
If you have time to kick back, head here for the full read.
Otherwise, these are the highlights:
- An enormous amount of media space has been dedicated to promoting the notion that all processed food, and only processed food, is making us sickly and overweight.
- If the most-influential voices in our food culture today get their way, we will achieve a genuine food revolution. Too bad it would be one tailored to the dubious health fantasies of a small, elite minority. And too bad it would largely exclude the obese masses, who would continue to sicken and die early.
- Despite the best efforts of a small army of wholesome-food heroes, there is no reasonable scenario under which these foods could become cheap and plentiful enough to serve as the core diet for most of the obese population—even in the unlikely case that your typical junk-food eater would be willing and able to break lifelong habits to embrace kale and yellow beets. And many of the dishes glorified by the wholesome-food movement are, in any case, as caloric and obesogenic as anything served in a Burger King.
Through its growing sway over health-conscious consumers and policy makers, the wholesome-food movement is impeding the progress of the one segment of the food world that is actually positioned to take effective, near-term steps to reverse the obesity trend: the processed-food industry.
I. Michael Pollan Has No Clothes
- Because they are energy-intense foods, fat and sugar and other problem carbs trip the pleasure and reward meters placed in our brains by evolution over the millions of years during which starvation was an ever-present threat. We’re born enjoying the stimulating sensations these ingredients provide, and exposure strengthens the associations, ensuring that we come to crave them and, all too often, eat more of them than we should.
- To be sure, many of Big Food’s most popular products are loaded with appalling amounts of fat and sugar and other problem carbs (as well as salt), and the plentitude of these ingredients, exacerbated by large portion sizes, has clearly helped foment the obesity crisis.
- But many of the foods served up and even glorified by the wholesome-food movement are themselves chock full of fat and problem carbs.
- A recent Wall Street Journal article by Ron Rosenbaum explained that “eating basic, earthy, fatty foods isn’t just a supreme experience of the senses—it can actually be good for you,” and that it’s “too easy to conflate eating fatty food with eating industrial, oil-fried junk food.”
- All the railing about the fat, sugar, and salt engineered into industrial junk food might lead one to infer that wholesome food, having not been engineered, contains substantially less of them. But clearly you can take in obscene quantities of fat and problem carbs while eating wholesomely, and to judge by what’s sold at wholesome stores and restaurants, many people do.
- Some studies have shown that people who eat wholesomely tend to be healthier than people who live on fast food and other processed food (particularly meat), but the problem with such studies is obvious: substantial nondietary differences exist between these groups, such as propensity to exercise, smoking rates, air quality, access to health care, and much more.
- The fact is, there is simply no clear, credible evidence that any aspect of food processing or storage makes a food uniquely unhealthy. The U.S. population does not suffer from a critical lack of any nutrient because we eat so much processed food.
- In many respects, the wholesome-food movement veers awfully close to religion.
- Often stirred into the vague stew of benefits attributed to wholesome food is the “sustainability” of its production—that is, its long-term impact on the planet. Small farms that don’t rely much on chemicals and heavy industrial equipment may be better for the environment than giant industrial farms—although that argument quickly becomes complicated by a variety of factors.
- For the purposes of this article, let’s simply stipulate that wholesome foods are environmentally superior.
- For the first time in modern history—and in spite of many health-related improvements in our environment, our health care, and our nondietary habits—our health prospects are worsening, mostly because of excess weight.
II. Let Them Eat Kale
- Despite the wholesome-food movement’s frequent and inexcusable obliviousness to the obesogenicity of many of its own foods, it deserves credit for paying more attention to those healthier ingredients than does Big Food.
- The average obese person in America is relatively poor, does not read The Times or cookbook manifestos, is surrounded by people who eat junk food and are themselves obese, and stands a good chance of living in a food desert—an area where produce tends to be hard to find, of poor quality, or expensive.
- The wholesome foodies don’t argue that obesity and class are unrelated, but they frequently argue that the obesity gap between the classes has been created by the processed-food industry, which, in the past few decades, has preyed mostly on the less affluent masses.
- After having had to worry, over countless generations, about getting enough food, poorer segments of society had little cultural bias against overindulging in food, or putting on excess pounds, as industrialization raised incomes and made rich food cheaply available.
- The most obvious problem with the “let them eat kale” philosophy of affluent wholesome-food advocates involves the price and availability of wholesome food. Even if whole food stores were easily accessible (by public transport), and even if the foods and portions weren’t laden with fat and problem carbs, few among the poor would be likely to pay those prices.
- Even if wholesome food caught on with the public at large, including the obese population, and even if poor and working-class people were willing to pay a premium for it, how long would it take to scale up from a handful of shops to the tens of thousands required to begin making a dent in the obesity crisis? How long would it take to create the thousands of local farms we’d need in order to provide these shops with fresh, unprocessed ingredients, even in cities?
- What percentage of the junk-food-eating obese do we want to predict will be ready to drop their Big Macs, fries, and Cokes for grilled salmon on chard? We can all agree that many obese people find the former foods extremely enjoyable, and seem unable to control their consumption of them. Is greater availability of healthier food that pushes none of the same thrill buttons going to solve the problem?
- Experts who actually work with the obese see a more difficult transition, especially when busy schedules are thrown into the equation. “They won’t eat broccoli instead of french fries. You try to make even a small change to school lunches, and parents and kids revolt.”
- We really shouldn’t need a science study to recognize that people aren’t going to change their ingrained, neurobiologically supercharged junk-eating habits just because someone dangles vegetables in front of them, farm-fresh or otherwise.
- Americans continue to fall far short of eating the recommended amounts of either. “Everyone’s mother and brother has been telling them to eat more fruit and vegetables forever, and the numbers are only getting worse. We’re not going to solve this problem by telling people to eat unprocessed food.”
III. The Food Revolution We Need
- We know perfectly well who within our society has developed an extraordinary facility for nudging the masses to eat certain foods, and for making those foods widely available in cheap and convenient forms.
- The food industry has mastered the art of using in-store and near-store promotions to shape what people eat. Lab studies have indicated that the more signs you show people for a particular food product or dish, the more likely they are to choose it over others, all else being equal.
- Given the food industry’s power to tinker with and market food, we should not dismiss its ability to get unhealthy eaters—slowly, incrementally—to buy better food.
- Just how much healthier could fast-food joints and processed-food companies make their best-selling products without turning off customers?
- Outside the core fast-food customer base, Americans are becoming more health-conscious. Public backlash against fast food could lead to regulatory efforts, and in any case, the fast-food industry has every incentive to maintain broad appeal.
- “Fast food became popular because it’s tasty and convenient and cheap. It makes a lot more sense to look for small, beneficial changes in that food than it does to hold out for big changes in what people eat that have no realistic chance of happening.”
- While McDonald’s has heavily plugged the debut of its new egg-white sandwich and chicken wraps, the ads have left out even a mention of health, the reduced calories and fat, or the inclusion of whole grains. McDonald’s has practically kept secret the fact that it has also begun substituting whole-grain flour for some of the less healthy refined flour in its best-selling Egg McMuffin.
- Introduced in 1991, the McLean Deluxe was perhaps the boldest single effort the food industry has ever undertaken to shift the masses to healthier eating. It was supposed to be a healthier version of the Quarter Pounder, made with extra-lean beef infused with seaweed extract. It reportedly did reasonably well in early taste tests and McDonald’s pumped the reduced-fat angle to the public for all it was worth. The general reaction varied from lack of interest to mockery to revulsion. The company gamely flogged the sandwich for five years before quietly removing it from the menu.
- “People expect something to taste worse if they believe it’s healthy. And that expectation affects how it tastes to them, so it actually does taste worse.”
- There are a battery of tricks for fooling and appeasing taste buds, which are prone to notice a lack of fat or sugar, or the presence of any of the various bitter, metallic, or otherwise unpleasant flavors that vegetables, fiber, complex carbs, and fat or sugar substitutes can impart to a food intended to appeal to junk-food eaters.
- High-tech anti-obesity food engineering is just warming up. In addition to flavors and textures, companies are investigating ways to exploit a stream of insights that have been coming out of scholarly research about the neuroscience of eating. Researchers are also tinkering with food ingredients to boost satiety. .
IV. The Implacable Enemies of Healthier Processed Food
- Fast food and junk food have their core customer base, and the wholesome-food gurus have theirs. In between sit many millions of Americans—the more the idea that processed food should be shunned no matter what takes hold in this group, the less incentive fast-food joints will have to continue edging away from the fat- and problem-carb-laden fare beloved by their most loyal customers to try to broaden their appeal.
- “If you’re concerned about your health, you should probably avoid food products that make health claims. Why? Because a health claim on a food product is a good indication that it’s not really food, and food is what you want to eat.”
- In this way, wholesome-food advocates have managed to pre-damn the very steps we need the food industry to take, placing the industry in a no-win situation: If it maintains the status quo, then we need to stay away because its food is loaded with fat and sugar. But if it tries to moderate these ingredients, then it is deceiving us with nutritionism.
- Many wholesome foodies insist that the food industry won’t make serious progress toward healthier fare unless forced to by regulation. Regulation aimed at speeding the replacement of obesogenic foods with appealing healthier foods would be a great idea. But what a lot of foodies really want is to ban the food industry from selling junk food altogether. And that is just a fantasy.
- Realistically, the most we can hope for is a tax on some obesogenic foods. (Denmark did manage to enact a fatty-food tax, but it was deemed a failure when consumers went next door into Germany and Sweden to stock up on their beloved treats.)
- Government and advocacy groups could start singling out particular restaurants and food products for praise or shaming—a more official version of “eat this, not that”—rather than sticking to a steady drumbeat of “processed food must go away.”
- Academia could do a much better job of producing and highlighting solid research into less obesogenic, high-mass-appeal foods, and could curtail its evidence-light anti-food-processing bias, so that the next generation of social and policy entrepreneurs might work to narrow the gap between the poor obese and the well-resourced healthy instead of inadvertently widening it.
We can keep pushing our health-care system to provide more incentives and support to the obese for losing weight by making small, painless, but helpful changes in their behaviour.